Sooner or later, Yelp will auto generate a profile for a retail-facing business. Every business gets a profile, whether they want one or not.
Once that happens, the reviews start coming in.
The research tells us that over 80% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they always read reviews.
82% of consumers are less likely to use a business after seeing negative reviews.
91% of consumers say that positive reviews make them more likely to use a business.
So, not taking control of their reviews leads the negative ones to pile up and hurts a business’s rating and sales immensely.
Yelp has plenty of tools that will not only prevent this, but help small businesses generate more leads, appointments, reservations, and customers.
If Yelp is inevitable, reviews on Yelp are likewise an inevitability…
Ignoring this space comes with great peril, regardless of how you feel about the yelp platform.
We can setup and optimize your Yelp account